Other issues of

Posted by Ralf on November 27th, 2011 — Posted in News

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Other issues of analysis also should analyze the product line (product mix) and Assortment (in the case of wholesalers and retailers), the brand and its brand strategy, packaging and labeling, and packaging. CVP curve Another issue to consider is the product life cycle (PLC), stages ranging from R D, introduction, growth, maturity, decline, which vary in these successive stages of promotion strategies, distribution and price, and also various modifications made to the product management product. The CVP has its theoretical basis or rationale in the theory of Diffusion of Innovations. Corporate strategic level also have to perform an analysis of the portfolio company product BCG Matrix and the penetration of new product development, Ansoff Matrix markets.

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