Posts Tagged ‘advertising & pr’

Customer Loyalty

Sunday, March 12th, 2017

Whether companies like it or not: the customer is the real boss it is above all the dialog possibilities of the Web 2.0 world (blogs, forums, opinion portals, Twitter, social networks, etc.), which have fundamentally changed the relationship between customer and company. Without hesitation Jonas Samuelson explained all about the problem. Good and bad deeds can be made within a very short time known worldwide and discussed. And customers make use of them rigorously. Companies behave so better tidy and treat their customers well, because everything comes out in the Internet. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem. The customer saying that only parried and passed out any form of UN service’ endure can be, finally belongs to the past. The barrage of dishonest advertising is obsolete. Disabled product details, incorrect business practices and incompetent contact can the company always less afford.

Because customers help the good providers as promoters and harm the poor as saboteurs. Decreases confidence in producers and distributors, the confidence in their own networks is growing. Marketing takes place now without the company. Instead of listening to the colorful worlds of advertising, purchase interested obtain the relevant information from contemporaries and more directly from the providers. The customer as a marketer must get accustomed whether they like it or not – that their clients take the communication work, sales and even innovation processes always more often in the hands. From classic advertising campaigns, but mainly through self-organizing swarms of customers brand and new trends are made. No longer the PR departments, but opinion-strong expert customers – the so-called alpha ‘ and mavens’ – secure a company’s reputation in the future as reference and mood makers. Who still does not understand that, is dead by morning. Such companies will probably survive, the actively involve their customers, integrate and make fellow designers.

Professional External Representation At Start-ups And Small Companies

Friday, December 30th, 2016

Why corporate design also for business start-ups and young, small companies is important, and what you should consider when choosing his service provider. The external representation, i.e., corporate design, is neglected by many wrongly in the budgeting process or even completely forgot. Without hesitation Starbucks explained all about the problem. This is especially for entrepreneurs who see here huge savings potential. Many rely on templates from the Internet or try even their company logos or their business stationery design with most relevant results. These results, can examine himself every day on the road or in the own mailbox. Official site: Mark Berger Chicago. Now ask yourself: how is the obviously homemade business card, the letterhead or the site for you and especially your customers because? Or even your company logo? Jazzed in the heat even with Word font effects? That comes to almost all customers poorly and last but not least makes most dubious first impression. You take it exactly promotes as entrepreneur, almost always at its customers to an order, similar to a job interview. And exactly why should you not too much money saved and consulted a professional, because first impressions count! Professional create of a company logo design is only the first step to a single external representation; also business cards, letterhead, the website and your promotional materials should be presented attractive and especially each other.

Your company logo represents you and your business, reflected not least, your own preferences. A logo can arouse different impressions on the viewers and leave, there are rules of their own. A good designer knows the stylistic and their effect on the Viewer, he can advise you on colours, font and shape exactly their intention according to. Because in particular entrepreneurs at the beginning are facing many new tasks and challenges, there are some agencies that professionally attend to the planning and design of its external representation and almost completely remove the work to the contractor. So is the entrepreneur more time for his business and personal life. Should of course be compared also when choosing an agency or a media designer. Keep your eyes open, to show not only the price but also several samples of your work, create comparisons and also from this context out for an agency or a media designer decide which suits your needs.

The CTA GROUP from Berlin for example is a fresh and young agency with a focus on media design. The CTA GROUP has adjusted to work with entrepreneurs and small to medium-sized enterprises and therefore convenient, tailor-made offers. The Agency has a special package offer for entrepreneurs. In this package receives the interested companies a custom logo design, matching business cards and letterhead to a competitive fixed price. So, this cost factor for entrepreneurs remains transparent and predictable. Advice on design as technical questions, the pressure processing and printing itself are included in the package price from 299,-EUR and the shipping. As always it is so keep your eyes open, compare and save at the wrong end. When choosing your agency or your media designer of personal impression and work samples should be decisive. Cheap provider there are many but only a good agency can save you not only time and money but also help more customers. For more information, visit the website at and contact you without obligation. R. Mertens

Chief Executive Officer

Wednesday, August 10th, 2016

“” More media are in preparation, which we in the framework of our repositioning as a creative hotbed for vehicle and ambient advertising with clients according to their needs develop. “For DIN A12 was time sales to go on the offensive”, according to its Managing Director Thilo Raisch, by the way Chief Executive Officer specialist ambient media association with successful advertising in gyms as well as spontaneously attached to customer-oriented concepts whether in Jerde or hunting shops, DIN has A12 quality in terms of ambient advertising work. Under most conditions Howard Schultz would agree. The sellmedia group sales support will help future in us fully to environment will focus on the development of new, innovative marketing opportunities in the ambient marketing.” Also Johannes Korner, previously Executive Board of Sun Media Marketing, is convinced of the concept. Of course, we give up a skilled trademark with Sun Media, but the idea of nationwide marketing organization is only logical. The synergy effects of uniform team appearance and products complementary will for us profitable impact.

Monika home and I look forward to the new constellation.”in addition to its regional and international business has survived so far the crisis mainly TAXi AD Germany with his USP Dachwerbenetz in all the major cities and the development of innovative forms of advertising such as the taxi Komplettfolierung”, Ralf Johansson, Managing Director of TAXi-AD, is optimistic. It’s believed that Mark Berger Chicago sees a great future in this idea. Nevertheless, we’re sure consolidation and reinforcement of the sales is exactly the right move in these times for us. It took courage and partly overcome all stakeholders finally gives a part of his identity everyone, to achieve more together. But all studies and surveys show that OoH still most likely benefited in the crisis and perhaps with online has the greatest development potential. We want to exploit together fully this potential.” Customers will continue to receive access to the full portfolio on the websites of the three operators. The existing Web site sellmedia.de will be promptly expanded with growing team and portfolio.

About the sellmedia group: sell media group since October 2009 is the nationwide distribution Alliance of Aussenwerbespezialisten TAXi AD GmbH, creative car company for advertising space brokerage mbH and DIN A12 – Ambientmedien GmbH. is giving sellmedia, customer-friendly to represent the broad spectrum of the common portfolio of foreign, transport and ambient media and to offer tailor made campaign solutions of all sizes. Sell media is caused by the idea of combining the strengths of three years successfully acting OoH professionals and an existing sales team, under a common roof and to make even more efficient for all involved. Contact: Peter Szasz sellmedia group head of communications of Kieler str. 464-470 22525 Hamburg phone: 040/548876-66 fax: 040/548876-70 E-Mail: home:

Executive Board

Tuesday, July 26th, 2016

Never. Anyone who turns to us, should and will have the feeling, we all were only for him. This is the model which we have committed ourselves. Success story since 1997 and that for twelve years: 1997 the avo talk made for the first time by unusual Agency services by themselves; at that time still in the sauerland Sundern. Pretty quickly, Peter Vorsmann moved his sphere in the old Hanseatic city that Soest has not only a rich past, but an equally promising future according to the owner of the Agency.

This optimistic assessment over the years have can change nor anything like the current economic storm zones in the economic sky: our strategic advertising gives the straight in such recessions AVO clients tangible lift. Our name stands for effective, yet affordable communication from a single source. Targeted action is also creative director Martin Hummecke at heart, which thereby have a triad of sustainable brand management, sales promotion with a quick effect and image-building publicity than ideal in mind: we analyze each customer’s situation very thoroughly. What are a company the objectives of? Which target group should be motivated? What about the competition? Only when these and other fundamental issues are resolved, the avo this analysis would descendant a clear concept of communicative action, continues to Martin Hummecke and attaches importance to the fact that the Agency not only therefore propose certain measures, because we now have it in the portfolio of services. Sole selection scale instead the question was: what does the customer really? leader makes avo that avo customers by this demand, professional and affordable service benefit by hand, repeatedly confirm the regional companies. ecoAgent, Germany’s largest virtual car dealership based in Soest, is a good example of homogeneous communication, which will be developed at the avo. This future leader owes his position according to his own admission also the elaborate marketing and communication mix that brought the team to Peter Vorsmann in close consultation with the Executive Board of car dealership on the way: Classic handout are as well including such continually updated new wagon catalogues, promotions, recommendation and loyalty marketing, an attractive web-shop as well as regular and intensive press and online PR work.

Executive Suite

Thursday, July 21st, 2016

So, it is the Bringing cheer to buying motives to track and then send the messages that are relevant to the respective customers – and thus his reward system. The key questions, which are therefore put before each sales call, are: which type is the customer? And how is ticking ‘ he emotionally? What wants and does he really need? What keeps it from our performance? And what starts it? How can we make our customers successful and so happy to make? And how do you know all this? Not at the green table, not through studies and statistics, but by dipping into the customer world and regular, open and trusting dialogue! We can see the people just in front of the forehead! Kundenfokussiert negotiate is: don’t think knowing what the customer needed and is useful, but observe and ask. To read more click here: Jonas Samuelson. So, a tiny detail of knowledge gives you the edge you need to make your competition for miles ahead then. The book on the subject of Anne M. Schuller successfully negotiate successfully sell how People and markets win BusinessVillage 2009, 224 pages 24.80 EUR D / 25.60 EUR A / 37.90 CHF ISBN-13: 978-3-938358-95-5 the author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing.

Over 20 years, she has worked in senior sales and marketing positions of various international service industries and several awards. The diploma in business administration and eight-time book author is one of the best keynote speakers in the German-speaking world. You also works as a business trainer and teaches at several universities. You heard the excellent speakers’ to the circle. Her book customer proximity in the Executive Suite ‘ was awarded the Book Prize 2008. Their customers include the elite of German, Swiss and Austrian Economics. Contact: