Archive for November, 2021

Philip Kotler

Monday, November 29th, 2021

One is about an explosion in the consumption, marked for the ultilizao and wastefulness, with the discarding of the packings. Such phenomenon, can be considered a moment in history when the people had passed to be called not more than citizens, but of consumers. Learn more about this with BlackRock. Those are charged by a species of ' ' obrigao' ' for the consumption, where the happiness and the quality of its lives have been each time more reduced associates and to the material conquests. This process culminated in an unsustainable consumption, also with a parcel of guilt of the society that stimulates the extreme consumption. Thus, in agreement Philip Kotler, the objective of the marketing system must be the maximizao of the quality of life of all the individuals. the quality of life means, not only the amount and the quality of the consumption goods and services, but the quality of the environment so that thus, it has the preservation of the same. The change of behavior of the consumer is a process that requires sensitization and social mobilization, and the information is basic in this process.

Thus, so that it has greater awareness, it is necessary that the consumer has access to the referring information to the corporative activities, so that it can better exert its power of choice, and to prefer the companies socially responsible and compromised with the preservation of the environment (IDEC, 2004, P. 5). Ahead of this, the purpose of the application of the questionnaire was to raise information next to the students, of form to express its actions and to sensetize them for the question of the exaggerated consumerism, mainly in relation to the garbage that is generated daily. Thus, if it could be capable to demonstrate that through daily habits, using the conscientious consumption, it would have reduction of the garbage that is played in the environment. The present work is composed of eight chapters; in the first chapter the theoretical recital, the introduction of the subject and the objectives of the current research was carried through; in chapters 2 and 3 they are presented the subject of the research; in chapter 4, the method and the used substances in the article will be boarded; in chapter 5 it will be shown the result of the research, with analysis and interpretation of data; in chapter 6 and 7 the quarrel and the recommendations on the sustainable consumption had been presented, and finally, in chapter 8, it is had presentation of the conclusions, the bibliographical suggestions of the subject and references.

The Morale

Sunday, November 28th, 2021

Those who are professionally engaged in training, well aware of what constitutes effectiveness. The training aims to change unproductive professional installations for the acquisition of knowledge and the emergence of new forms of behavior. That is what must be competent business coach. All motivational techniques, appeals, which raise the morale of staff and can be expressed in words: "Go to a brighter future," "We are good fellows, we can even more!", "Friends, we add gunpowder to our fire and will overcome difficult stage! "- should be left to the leaders of the company. It is their task – to lead the people along, it's their problem – to see the difficulties and propose solutions, it is their task – to infect their subordinates energy, enthusiasm, optimism and confidence. But why this problem can not solve the coach? Shift responsibility for the morale of the team coming to the expert, to put it mildly, strange.

The coach has come and gone, and with it the impression charisma morale – all gradually come to naught. Hardly anyone wants to be in place in a Cinderella moment when the clock struck twelve. The coach two major challenges: provide members with informative material and manage processes occurring in the group, whose effects make it possible practical working of the material. To this end, the coach can purposefully choose one of two possible roles. The coach may be in the center of the group, having closed on itself all communications, or take an affiliate position and to allow free interaction between all participants.