Posted by Ralf on September 9th, 2011 — Posted in News

  Tags: ,

Since the introduction of the Macintosh in 1984, Apple has been recognized for its efforts towards effective advertising and marketing their products, although it has been criticized for the claims of some recent campaigns, in particular the Power Mac 2005. The first Apple logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. However, the first design was not liked by enough people at Apple, so a redesign was commissioned Rob Janoff, who presented a variety of monochromatic logos based on the same block.Liked the concept, but Jobs insisted that the logo include the rainbow colors to highlight the humanization of the company and the image quality of the Mac While it is generally agreed that the logo is a reference to Isaac Newton, a curious urban legend says the bite of the apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple poisoned with cyanide. According to urban legend, the rainbow of colors would be a reference to the flag rainbow, as a tribute to Turing’s homosexuality.However, these assumptions have not been confirmed, and indeed, the colors of the logo is not even listed in the same order as in the rainbow flag, as this was designed two years later the birth of the Apple logo. 15 Other theories about the motivation of the apple as the apple of knowledge or reference to the byte Computer bite (in English, written bite bite), have also been denied by Janoff, the original designer. 1998 with the introduction of the new iMac, Apple began using a monochrome logo at the insistence of Jobs, who had just returned to the company, in a form identical to its previous incarnation rainbow. The logo is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name “Apple” in general almost never present) and has been included as stickers in nearly all Macintosh and products Apple.In 2001, was replaced by a monochromatic design that reflects the Aqua theme characteristic of Mac OS X. In 2003, the logo again suffered a further amendment, acquiring a chrome effect to advertise Mac OS X Panther and the rest of Apple’s product range. In recent years, advertising for Apple, drew strong criticism from some sectors due to treat as disqualified from the competition.

No Comments

No comments yet.

RSS feed for comments on this post.

Sorry, the comment form is closed at this time.