German Companies Little Targeted At Social Media
Be improved as public relations on the Web 2.0 can Aachen, June 28th 2011 – most companies have already recognised the importance of social networks for a successful public relations. A targeted strategy for Facebook, Twitter and co however still often lack. Because the field is very complex legal, organisational and technical issues need to be taken into account. The elaura service phone-it can help to use social media in a targeted and organized. Expensive advertising campaigns ade: according to U.S. groups now also German companies discover that social media allow a previously unknown customer loyalty. Create just a corporate page or from time to time, Twitter will not bring the desired results.
A clear objective and thoughtful planning is essential – and right here lacking still. “Many companies have still no clear picture of the possibilities of the networks – and hence no strategy for social media,” said Thomas Sterath, Chief of the Agency Group, Ogilvy & Mather, the Handelsblatt. The main problems: Social networks are a very recent phenomenon, empirical values and guidelines are missing in many companies. Also, the topic of “Social Media” is very complex and cannot be treated by a Department in its own. SAP Manager Marcus Rubsam advises companies to address the issue so comprehensively, by the Executive Director of the organization. Because be avoided should, that there are only a few individuals independently post. Rather the company should occur to the customer as a coherent whole, to ensure a highest possible identification and to offer him a central focal point for criticism, questions, and suggestions.
Elaura phone-it in social networks start it is questionable just how much is the (cost) required for such an undertaking. Elke spiral-Lander, head of Central Informatics of Messe Munchen, opposite the German periodical Computerwoche said that a medium-sized company such as Messe Munchen alone could cope with it. Wants company, “a service offer specific strategies in accordance with to the use of this media.” Elaura phone-it with the social media service, German companies have now the chance to take advantage of social networks targeted and organized. Internal experts gain permission, a phone call to blogging, to tweet and post. Also exists the possibility to correct these contributions, to control and to control the various networks. So companies can determine in advance precisely what ends up where in the network. Short profile phone-it: phone-it is a social media service of elaura GmbH. With it, companies can use social networks for viral marketing more efficient: instead of individual departments, the entire company for a successful public relations cooperates. A decentralised communication system allows to include a variety of experts in the communication. Social networks are not ends in themselves. Who becomes the distributor of messages in Twitter and Facebook, reaches people, to which he had no contact so far. Microenterprises, SMEs or group: the future success say interaction is 2.0 successful communication, with buyers and friends on the Web