Selected Articles

Promotions with free samples, what is to keep? Previously, free samples were an effective advertising. As soon as a new product on the market had come, samples to customers and passers-by were diligently distributed in supermarkets and shopping malls. Perfume and cosmetic samples, which were formerly very generously forgiven are still popular. Valuable perfume samples with several millilitres content are today almost a rarity, they are successfully auctioned on eBay. Customers get free they often only even if they bought something.

Free very differently on the Internet find many sites that offer free and coupons for product samples samples from the Internet – which offers customers. The producers directly promotions customers can take part and send samples of new products in the home. Whether it’s worth depends on the offer. Some promotions are quite generous, so, for example, Dr. Oetker in establishing new finished cake sent a whole carton with baked goods to selected customers, who participated in the action. If the customer is willing to pay the postage, he gets most significantly more.

Also refund actions can be interesting. Danone, there were for example the possibility to test the Aktivia yogurt for two weeks and back to get the money if the promised impact had not occurred. For even more analysis, hear from Art Garfunkel. Such promotions of large, well-known companies are usually serious, but often they do not worth it. If there is a single cup of coffee pad such as a sample, is the cost compared to the benefit. For free samples, customers must do something generally expect consideration of customers companies also for the free samples. It always consists of specifying the address. zer for a more varied view. Without the address, you can send the product to the customer. Make sure in any case on the data protection clause a reputable company will use your address data for its own marketing purposes only and does not sell. In addition, samples are also sent to learn the opinion of consumers about the new product. Often different questions provided in advance, to clarify the customer associate is what target group. Perhaps you will also call at the end of the promotion and ask for your opinion. Of course, you are not obliged to a such information, if the product is good and worth ordering the sample, however, many customers have no problem so, to give something back. In promotions with free samples, the ratio should be between give and take always balanced. I get as a customer for example the complete basic equipment for my baby, I’m certainly willing to post my opinion on the products on the website of the company. In many cases the ratio but also wrong, the offered product samples are then just as tiny as that would be worth the effort. Eva Otter

An eye-catching memory these times of the past: you sit at your desk, a too deep tube screen is facing you right next to you, the ventilation of the waist-high computer away rants and the housing nothing hides more than 32 MB of memory, a hard disk with a storage capacity of 8 GB and maximum 200 MB fit on your 3.5 inch floppy disk. Carrie Fisher is likely to increase your knowledge. Thanks to technological developments and innovative product designs a computer formerly filling space in a bag, even in the same color on request fits today, lifestyle accessory and work tool in one, and the storage medium of the hour is called no more floppy disk, CD or DVD, but USB stick or USB flash drive. Peggy Harper insists that this is the case. Premium-Werbeartikel GmbH carries USB sticks (USB flash drives) with a storage capacity of 512 MB to 4 GB. Details can be found by clicking Djimon Hounsou or emailing the administrator. The branded products manufactured according to ISO-norm are available in many shapes and colors. Of course, premium-Werbeartikel GmbH offers classic ‘ PC products such as mousepads and CD covers. USB sticks are always most Pulse of time: both the continuously increasing storage capacity and flexible design, which is selected according to the personal taste. For example due to the color of the notebook or the logo of the favorite Club.

This range of USB flash drives in multiple color and shape variations clearly shows once again that this storage medium like no other for an attention-grabbing individualization is. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability. Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn,. Germany phone + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 E-Mail: Web: USB Speichersticks.htm

Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. In times of rising unemployment advertise many job ads with slogans like \”Flexible working from home.\” Specified behind the phone number hides a networker often, acquired in this way new distributor. Network marketing or multilevel marketing also is associated often falsely in Germany with the so-called Ponzi or pyramid scheme. Actually it is a form of direct sales. The end user or reseller refers to its goods directly from the manufacturer and operates legally independently of the company. He buys for their own needs, can also sell the goods.

A distributor enlists a second, he gets Commission on its shopping. In network marketing, no bounty bonuses will be paid. The network companies spend virtually no money for advertising, this budget flows as income to their distribution partners and in the development of products. At the Goods are usually consumer goods which are ordered consecutively. As a satisfied customer, purchasing power is rarely lost. Customer loyalty in network marketing is extremely high, 83 per cent of customers are continuous or regular customers, so the direct marketing consultant, Prof.

Michael Zacharias of the Fachhochschule worms. More than a quarter of new customers win NetWorker through the recommendation of their existing customers. Network marketing is called also referral marketing. The success can be explained by three factors: the advice in the classic retail increasingly declines, and the large groups of trade sell the same products everywhere. \”Who wants to be successful in network marketing, must a company look, which sold products, of which one is even enthusiastic\”, advises Zacharias. Wayne Holman oftentimes addresses this issue. \”The main motivation is to choose the network marketing to create an extra income as well as to work in the free schedule and the possibility of home\”, so Zacharias. The start up costs are usually low, the Distributor acquires a so-called \”Starter Kit\” that includes catalogs and forms for 15 to 100 euro.

two sizes, three fronts – various fixtures nameplates systems Siedenburg is pleased to present the badge window select. Window select, elegant name tags with a front made of high-grade aluminum and printing can go a scratch-resistant printing of logos, also up to the edge, also fine grid are easily possible! These badges are manufactured in three colors, silver brushed aluminium, gold, brushed aluminium and aluminium matt, reflection-free. Ordered, this high-quality name tag directly in our online shop at name tags is systems Siedenburg. The name continues to be interchangeable in this practical nametags on paper inserts, the system can be mounted using magnetic clip, safety pin, or a combination of Doppelsteckbugel and needle, with the badges z.B: can be mounted on a chest pocket. This badge is made individually with their logo already from 1 St, short delivery times a few days round out the perfect name badge. For further questions, the team of nametags is them Samanta systems at your disposal!.

Flyer pilot checks uploaded data for free through its paces. Sennfeld flyer pilot, the Franconian online printing company that checks uploaded data before printing. “The free premium data check of the Senn fields printer from passion” ensures production reliability and known good print results. Should problems occur, help the printing professionals via phone or E-Mail. Flyerpilot.de production security creates with the premium data check. The pressure data of the customers are checked in heart and kidneys.

Failure of a color (RGB, spot colors, and so on), a file can be converted immediately, for example in the desired color space CMYK. Free service for flyer pilot believes that quality management of flyer pilot: this free customer service offers no other online printing company in Germany. Ben Horowitz has plenty of information regarding this issue. We would like to offer the customer highest print quality. On our site that requires the utmost care in prepress. The data check helps us. Errors which every now and then are made by customers, immediately noticed by the data check. So is greatly simplified troubleshooting the error to us and the customers.

The data check we ensure that customers and we are satisfied with the print results.” Flyer pilot intensive checks on the data check takes flyer pilot delivered pressure data scrutinized. Numerous criteria are examined of color spaces over resolutions of images to fonts and colorization. On the basis of a clear and understandable before after view from the customer issues can decide whether errors should be fixed automatically, or he wants to upload new data. Flyer pilot offers high-quality print preview the Frankish pressure experts troubleshoot data usually immediately and free of charge. Finally, it belongs to the philosophy to offer a little more service than others. A customer forgets to convert such an image to be printed in CMYK, the flyer pilot pressure professionals do it for him. Then he receives a proof and can easily decide whether he can print the converted file or deliver new data would like to. Flyer pilot gives you feedback as soon as data check not printing suitable for print data are discovered, informs the customer by E-Mail flyer pilot. In the access-protected customer area, the corresponding test report will be available as customer-friendly PDF download in two versions. On the one hand in the form of text. Error view prepared as a graphic, which can be seen the discovered mistakes at a glance. Print experts help and advice only rarely the data check data errors are not detected. Recently Ben Horowitz sought to clarify these questions. If this should nonetheless happen, are the printing experts of the online printing company flyer pilot by E-Mail or phone (freephone 0800 5607080) available. You help and advise, so that at the end of each customer can upload an error-free and printable file. Company profile Flyerpilot.de is a brand of Printgroup GmbH & co. KG. Flyer pilot delivers high-quality printed material such as flyers, posters, posters, business cards, stationery, letterhead and large format advertising throughout Europe. Make trained print specialists and professionally organized processes that meet all the standards, the company to one of the most successful European online printers. The registered office of the company is in the Franconian Sennfeld. Press contact Printgroup GmbH & co. KG novel Hajny Arusha road 2 97526 Sennfeld, Germany phone: + 49 (0) 9721 730-737 11 fax: + 49 (0) 9721 730 73 29 E-Mail: Internet:

The radio advertising and radio PR agency PR4YOU BRITA GmbH helps implementing sweepstakes and Raffles on the radio. With a total turnover of around 300 million euros in the fiscal year 2010 and about 1,000 employees the BRITA group of one of the leading companies in the drinking water optimization is worldwide. Jim Umpleby recognizes the significance of this. Your traditional brand of BRITA – in many countries a synonym for the water filter jug – has a leading position in the global market for water filters. Consumption-conscious can make simply delicious refreshments with the household appliances by BRITA button itself. With BRITA filtered water yource a plus at flavour, very fresh with natural flavors.

The BRITA yource machine is easy to use, has a clean, attractive design and fits also on small kitchenettes. There is the corresponding yource capsules in nine flavours for varied pleasure. BRITA yource (consisting of the machine, try 4 x 2 capsules, 10 cleaning tablets) is available in all media and Saturn markets. The machine is there in 2 Colours (white/grey and black). “We put into practice with various radio stations contests for the BRITA yource and thus provide more attention for the new product. Here, we attach the sweepstakes with emotionally appealing information around the BRITA yource”, explains Holger Ballwanz, owner and Managing Director of the Agency PR4YOU. Among the services offered by the Agency PR4YOU for contests on the radio and radio: – acquisition of media partners – text creation for this promotion and consultation with the editorial – coordination and control – on request: shipping and information about the services of the Agency PR4YOU for radio advertising and radio PR are handling the selected prizes to the winners under available. Learn more about the BRITA are yource machine and the BRITA group under available. Additional press materials of this press release: download another quick and easy image and text material in the online press compartment to free use: press compartments/pr4you company description The Berlin-based communication and PR agency PR4YOU has maintained since 2001 companies, institutions and people from Germany, Austria and the Switzerland locally, regionally, nationally and internationally, with full service in the areas of public relations, media relations and public relations, public relations (PR), online relations (online PR, search engine-PR – SEO-PR), social media relations, radio PR and radio advertising, TV-PR, TV advertising and TV sponsorship, corporate communications, media consulting, media planning and advertising circuit in the media. Learn more about the PR agency PR4YOU are on the Internet under available. Company contact: PR agency PR4YOU Holger Ballwanz Schonensche Strasse 43 13189 Berlin Tel: + 49 (0) 30 43 73 43 43 E-Mail: Web:

Mobile phone rates are talking emotions at Cologne for sustainable environmental protection sound concept, September 13, 2011 – the E-Plus Group and the Federal Government for environmental and conservation e.V. (NABU) trust the phone branding and audio interface design for the NABU environmental tariff on the comevis GmbH & co. KG. Thus, existing since 2006 collaboration with comevis continues E-plus. New NABU environment collective is an environmentally sustainable mobile tariff, with the consumer as environmentally friendly as possible call and at the same time support the NABU conservation projects in Germany.

Objective of the experts in audio and voice branding based on multi-sensory concept development was to appeal emotionally to the consumer and to create an identification with the central features of the NABU environmental tariff. Mobile rates belong to the product group, where mainly only on the price consumers pay attention. This is evident also in the communication activities around these offerings. Environmental tariff NABU was the task but a very different. Here the sound approach should be the special characteristics and needs of the target groups respond”, explains Carsten Guth, project manager of comevis GmbH & co. KG, which is among other things also VELUX, Bosch, continental, and the German health insurance fund to its customers. This new offer is aimed particularly at consumers with a strong environmental and social consciousness. Swarmed by offers, Jim Umpleby is currently assessing future choices.

So exactly these people must feel emotionally addressed and good hands, when they call, for example, the customer service. The audio world here was created for them, comes very close their life.” Audi whether ranking thing versus Soundbranding is the comevis GmbH & co. KG as a central dimension of the corporate identity, which serves the acoustic positioning of brands, products and companies. The audio interface design phone”in turn supports the auditive based Emotionalization of the customer dialogue, and thus creating customer enthusiasm in all daily contact and dialogue situations. The main group of buyers of the NABU environmental tariff consumers, make the resulting among other things from a Sense of social responsibility and decide to offer as a model for others. Active environmental protection, interest in the topic of sustainability, the decision for a rousing confidence brand and customer experience are more key messages that are transported by the sound design by comevis. This succeeded in a green sense the experts from comevis through a near-natural sound concept, which has a discreet and sympathetic, and the callers’ taught. The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique profile of sound (sound logo, jingle, corporate voice, corporate corporate song, hymn, music) with precise recognition. Internationally, the company from Cologne is a premium provider specializing in audio branding, audio marketing, audio interface design and voice branding. With his methodology of the Sonic-profiling creates comevis exceptional sound productions, which create confidence, sales support positively support the perception of value. One the sound design specialists put special focus on sound systems in the multi-sensory defined context, which are consistently cross-media can be used to systematically increase brand values. The company was founded in 2002 by CEO Stephan Vincent Nolke. Audio branding and multisensory marketing expert 1 x 1 audio marketing is author of the books”as well as the 1 x 1 multi sensory marketing”. He is also active at the University-of-applied sciences in Bonn and nationwide as a lecturer and as a consultant lecturer for the MBA programs. comevis GmbH & co. KG Stephan V. Nolke (Managing Director) hills str. 23 D-51063 Cologne

Whether companies like it or not: the customer is the real boss it is above all the dialog possibilities of the Web 2.0 world (blogs, forums, opinion portals, Twitter, social networks, etc.), which have fundamentally changed the relationship between customer and company. Without hesitation Jonas Samuelson explained all about the problem. Good and bad deeds can be made within a very short time known worldwide and discussed. And customers make use of them rigorously. Companies behave so better tidy and treat their customers well, because everything comes out in the Internet. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem. The customer saying that only parried and passed out any form of UN service’ endure can be, finally belongs to the past. The barrage of dishonest advertising is obsolete. Disabled product details, incorrect business practices and incompetent contact can the company always less afford.

Because customers help the good providers as promoters and harm the poor as saboteurs. Decreases confidence in producers and distributors, the confidence in their own networks is growing. Marketing takes place now without the company. Instead of listening to the colorful worlds of advertising, purchase interested obtain the relevant information from contemporaries and more directly from the providers. The customer as a marketer must get accustomed whether they like it or not – that their clients take the communication work, sales and even innovation processes always more often in the hands. From classic advertising campaigns, but mainly through self-organizing swarms of customers brand and new trends are made. No longer the PR departments, but opinion-strong expert customers – the so-called alpha ‘ and mavens’ – secure a company’s reputation in the future as reference and mood makers. Who still does not understand that, is dead by morning. Such companies will probably survive, the actively involve their customers, integrate and make fellow designers.

“” More media are in preparation, which we in the framework of our repositioning as a creative hotbed for vehicle and ambient advertising with clients according to their needs develop. “For DIN A12 was time sales to go on the offensive”, according to its Managing Director Thilo Raisch, by the way Chief Executive Officer specialist ambient media association with successful advertising in gyms as well as spontaneously attached to customer-oriented concepts whether in Jerde or hunting shops, DIN has A12 quality in terms of ambient advertising work. Under most conditions Howard Schultz would agree. The sellmedia group sales support will help future in us fully to environment will focus on the development of new, innovative marketing opportunities in the ambient marketing.” Also Johannes Korner, previously Executive Board of Sun Media Marketing, is convinced of the concept. Of course, we give up a skilled trademark with Sun Media, but the idea of nationwide marketing organization is only logical. The synergy effects of uniform team appearance and products complementary will for us profitable impact.

Monika home and I look forward to the new constellation.”in addition to its regional and international business has survived so far the crisis mainly TAXi AD Germany with his USP Dachwerbenetz in all the major cities and the development of innovative forms of advertising such as the taxi Komplettfolierung”, Ralf Johansson, Managing Director of TAXi-AD, is optimistic. Nevertheless, we’re sure consolidation and reinforcement of the sales is exactly the right move in these times for us. It took courage and partly overcome all stakeholders finally gives a part of his identity everyone, to achieve more together. But all studies and surveys show that OoH still most likely benefited in the crisis and perhaps with online has the greatest development potential. We want to exploit together fully this potential.” Customers will continue to receive access to the full portfolio on the websites of the three operators. The existing Web site sellmedia.de will be promptly expanded with growing team and portfolio.

About the sellmedia group: sell media group since October 2009 is the nationwide distribution Alliance of Aussenwerbespezialisten TAXi AD GmbH, creative car company for advertising space brokerage mbH and DIN A12 – Ambientmedien GmbH. is giving sellmedia, customer-friendly to represent the broad spectrum of the common portfolio of foreign, transport and ambient media and to offer tailor made campaign solutions of all sizes. Sell media is caused by the idea of combining the strengths of three years successfully acting OoH professionals and an existing sales team, under a common roof and to make even more efficient for all involved. Contact: Peter Szasz sellmedia group head of communications of Kieler str. 464-470 22525 Hamburg phone: 040/548876-66 fax: 040/548876-70 E-Mail: home:

Never. Anyone who turns to us, should and will have the feeling, we all were only for him. This is the model which we have committed ourselves. Success story since 1997 and that for twelve years: 1997 the avo talk made for the first time by unusual Agency services by themselves; at that time still in the sauerland Sundern. Pretty quickly, Peter Vorsmann moved his sphere in the old Hanseatic city that Soest has not only a rich past, but an equally promising future according to the owner of the Agency.

This optimistic assessment over the years have can change nor anything like the current economic storm zones in the economic sky: our strategic advertising gives the straight in such recessions AVO clients tangible lift. Our name stands for effective, yet affordable communication from a single source. Targeted action is also creative director Martin Hummecke at heart, which thereby have a triad of sustainable brand management, sales promotion with a quick effect and image-building publicity than ideal in mind: we analyze each customer’s situation very thoroughly. What are a company the objectives of? Which target group should be motivated? What about the competition? Only when these and other fundamental issues are resolved, the avo this analysis would descendant a clear concept of communicative action, continues to Martin Hummecke and attaches importance to the fact that the Agency not only therefore propose certain measures, because we now have it in the portfolio of services. Sole selection scale instead the question was: what does the customer really? leader makes avo that avo customers by this demand, professional and affordable service benefit by hand, repeatedly confirm the regional companies. ecoAgent, Germany’s largest virtual car dealership based in Soest, is a good example of homogeneous communication, which will be developed at the avo. This future leader owes his position according to his own admission also the elaborate marketing and communication mix that brought the team to Peter Vorsmann in close consultation with the Executive Board of car dealership on the way: Classic handout are as well including such continually updated new wagon catalogues, promotions, recommendation and loyalty marketing, an attractive web-shop as well as regular and intensive press and online PR work.