E-Plus Group And NABU
Mobile phone rates are talking emotions at Cologne for sustainable environmental protection sound concept, September 13, 2011 – the E-Plus Group and the Federal Government for environmental and conservation e.V. (NABU) trust the phone branding and audio interface design for the NABU environmental tariff on the comevis GmbH & co. KG. Thus, existing since 2006 collaboration with comevis continues E-plus. New NABU environment collective is an environmentally sustainable mobile tariff, with the consumer as environmentally friendly as possible call and at the same time support the NABU conservation projects in Germany.
Objective of the experts in audio and voice branding based on multi-sensory concept development was to appeal emotionally to the consumer and to create an identification with the central features of the NABU environmental tariff. Mobile rates belong to the product group, where mainly only on the price consumers pay attention. This is evident also in the communication activities around these offerings. Environmental tariff NABU was the task but a very different. Here the sound approach should be the special characteristics and needs of the target groups respond”, explains Carsten Guth, project manager of comevis GmbH & co. KG, which is among other things also VELUX, Bosch, continental, and the German health insurance fund to its customers. This new offer is aimed particularly at consumers with a strong environmental and social consciousness. Swarmed by offers, Jim Umpleby is currently assessing future choices.
So exactly these people must feel emotionally addressed and good hands, when they call, for example, the customer service. The audio world here was created for them, comes very close their life.” Audi whether ranking thing versus Soundbranding is the comevis GmbH & co. KG as a central dimension of the corporate identity, which serves the acoustic positioning of brands, products and companies. The audio interface design phone”in turn supports the auditive based Emotionalization of the customer dialogue, and thus creating customer enthusiasm in all daily contact and dialogue situations. The main group of buyers of the NABU environmental tariff consumers, make the resulting among other things from a Sense of social responsibility and decide to offer as a model for others. Active environmental protection, interest in the topic of sustainability, the decision for a rousing confidence brand and customer experience are more key messages that are transported by the sound design by comevis. This succeeded in a green sense the experts from comevis through a near-natural sound concept, which has a discreet and sympathetic, and the callers’ taught. The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique profile of sound (sound logo, jingle, corporate voice, corporate corporate song, hymn, music) with precise recognition. Internationally, the company from Cologne is a premium provider specializing in audio branding, audio marketing, audio interface design and voice branding. With his methodology of the Sonic-profiling creates comevis exceptional sound productions, which create confidence, sales support positively support the perception of value. One the sound design specialists put special focus on sound systems in the multi-sensory defined context, which are consistently cross-media can be used to systematically increase brand values. The company was founded in 2002 by CEO Stephan Vincent Nolke. Audio branding and multisensory marketing expert 1 x 1 audio marketing is author of the books”as well as the 1 x 1 multi sensory marketing”. He is also active at the University-of-applied sciences in Bonn and nationwide as a lecturer and as a consultant lecturer for the MBA programs. comevis GmbH & co. KG Stephan V. Nolke (Managing Director) hills str. 23 D-51063 Cologne