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For retailers and fans of Hofbauhaus merchandise is given a: Kempen, February 15, 2012. There is a new official online shop under Hofbrau House-shop.de. Who is ordered merchandise, will enjoy professional service. Because the PORTICA GmbH took over marketing support for the CHAPS merchandising GmbH, the new license holder for the Hofbauhaus-merchandising products, the reorganization of the Web shop, the complete logistics, payment processing and accounting. PORTICA convinced CHAPS with its industry expertise and a suitable service portfolio, so that could start the project beginning July 2011. The challenge was to develop a corporate identity compliant hybrid shop, coupled with a reconstruction of the logistics in the sense of a relaunch, ensuring an optimal marketing for B2B and B2C”, explains Norbert Haab, Senior Manager of professional services at PORTICA. Both dealers of the Hofbrauhaus-merchandising products than also consumer should to be worked over a extensive product range select and comfortably order can. PRINCE2 certified project Manager Professional Services Division implemented in collaboration with CHAPS the webshop, the accounts receivable management and logistics.

The webshop has extensive possibilities in terms of usability and administration. The layout of the user interface was adapted by individually created templates the wishes of CHAPS, the look and feel of the image of the Hofbrauhaus. Consumers can make purchases without registration. In business is the ability to make subject to minimum order requirements of the respective customer. With the support of the payment service provider Ogone, a payment management has been integrated so that customers can easily pay by credit card or PayPal. Other forms of payment will be in the near future to expand the selection. Also, CHAPS administrators can use numerous backend features and independently to control the content of the Web shop. This includes the user and product management, as well as the professional use of CMS functions.

About you will receive a connection to the tracking system of the provider Econda insights into an analytical evaluation. The shop is oxide of eShop Enterprise Edition, and is connected to the ERP system of the PORTICA. Parallel to the implementation was the acquisition of about 120 different articles, whose palette ranging from the beer mug of lighters to costumes, in the camp of the PORTICA. Thus, it is ensured that incoming orders can be processed as quickly as possible. Because the ISO certified eFulfillment specialist stores the article after an examination of the goods receipts on compliance with the product specifications, they picked and shipped them all over the world. A complete customer management to the reminder and debt collection, as well as an efficient return management complete the services which PORTICA once again expanded their marketing and distribution services in the merchandising area. Press material to the Hofbrauhaus: de/presse/pressebilder.php via PORTICA GmbH marketing support: PORTICA is a leading marketing logistics and process management the German market and optimized for over 40 years for customer marketing, sales and information processes. The company serves customers from diverse industries and settles in E-Commerce, advertising material logistics, sales promotion, and business process outsourcing hundreds of projects each year. The focus is on the efficient handling of processes through the interaction of logistics, information and financial management. PORTICA and the system House Gedak belong to the printing company te new.

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