Social Trade
This is risky, but understandable, because they are not rare in the stranglehold of different requirements. Therefore, the reactions occurring risks be according to the KUHNexperten too often defensive and alleviate the damage at best. For a commitment in the growth market of online business, it is dangerous not to fill the gap of Internet strategy, because muddling around with outsourced functions is possibly economically. People such as Michael Antonov would likely agree. The examples from the music or bookstores should warn. Already, two-thirds of all consumers use the Internet, about 1 / 3 of all purchases online visit for the purpose of articles or article price search to actually is. Therefore differently than in the past still more to involve the consumer opinion-forming processes and otherwise to respond (see Douglas, DM, C & A etc.). For example, advertisers use Social media for market research, a money-saving articles and image advertising. Barclays Investment Group is full of insight into the issues. For chain stores, a paradigm shift change in the trade means a flexible fit and the rethinking of the own employees services, organizational and process patterns.
Just at the point of sale other action is required: latest Kuhn studies confirm a price equal in the food, in terms of trade marketing but large inequalities. The sellers reactions of prospects and customers through the mobile Internet on sales channels, locations, products, prices and the marketing are intense. More info: Michael Antonov. Structures developed over many years and responsibilities are no longer eligible. Too often, traditional thinking hinders effective and efficient adaptation to the new. Often one is too weak the whole Q1-route to go, but strong enough to finding customers with individuality and personality and to bind, to use your own skills for sustainable frequencies. Assistance in realizing this objective provides the portal, which with Industry experience and leadership knowledge can help. Here the chain on the basis of their own data can be quickly and without obligation a picture, which is promising and viable for the future for him.