Search Engine Keywords
If the customer acquisition via the Internet fails: the two worst mistakes search engine keywords Ingolstadt, August 23, 2010 – the most common way, as new prospects on a particular website become aware, leads namely through the search engines. While every entrepreneur should be aware of: the prospective buyer enters a search term to search for a particular offer. And only the homepage, which contains the correct keyword is also found and has the chance to create new sales. Stuart Solomon might disagree with that approach. 98% of all Internet users search engines such as Google & co, to find what you are looking for – namely information to solve a problem or to achieve a goal. Here Google in Germany plays a special role: most surfers using this search engine, Bing and Yahoo end up down on the seats 3 and 2. The first Cardinal mistake: Companies using those keywords, by which they accept, that also will be sought often quite arbitrary. See more detailed opinions by reading what John O. Utendahl offers on the topic.. You risk doing so, that the main flow of visitors on the Internet at their Web site pass, because they simply are not found. The second cardinal sin: Companies often not consistently optimize their website for a particular keyword.
Because Google & co. very meticulously sift a website and check whether the contained content in regard to a searched keyword is relevant. How to get these two tasks in the handle, has now investigated Monika Thoma and for the selection and use of the most profitable search terms developed a systematic concept of 7-stage success of the results. The suggestions of the level 1 3 are as follows: 1 make a systematic brainstorming and you use the following sources of the idea, nor to evaluate without your ideas: evaluate the results of the free controlling tools Google Analytics and find out under what keywords you are already found values, select the ‘ search ‘ box on your homepage: what is entered there? Evaluate your own press releases, brochures, offering texts to find more keywords. After this first step, you should definitely 100 or more keywords on a list, you have Edit with Excel & co.. 2. Select a keyword tool and use it properly: for example or KeywordsTool.
That will help you to find out who actually entered the keywords by Internet users. Surprise calm yourself, because completely different results could show himself, as you might expect! 3. look what the competition is so! Tip: Don’t go on the website of one of your competitors and read what’s in the title, so the top line in your Internet screen. If you find words like “Home” or meaningless words, that no keywords are there, then you know, that little has been optimized. In return, you will find there valuable information on important keywords in the title bar of the home page at pages that are placed on Google.