Selected Articles

MA design for excellence awarded already qualified the nomination to compete a company for other clearly visible to the business elite in Germany. “Who here has been nominated, has learned quality award 1 alone through this selection”, notes Barbara Stamm, President of the Landtag of Bavaria. Is the quality of the price for the German economy of vital importance, because the competition asks not only for business success, employment and innovation indicators, but also evaluates a company in its responsibility for the society. “We are overwhelmed and full proud that we became finalist of the year 2013”, is the first reaction from Michael Arpe, CEO ma design GmbH & co. KG. After 2012, we have been nominated this year. We were surprised to be chosen, at the awards ceremony in Dusseldorf to the finalist.

We are very pleased that our services with this award a certificate for quality,. Team spirit, passion and the desire to inspire people feedback obtained. In particular, since most coveted industry award of in Germany reflects our philosophy and inner attitude”. It is not alone the products that cause a company to success, but above all the ideas and know-how behind the solutions. Ma design are the holistic development expertise, as well as the interplay between design, engineering, as well as employees and customers. This interdisciplinary approach to research and product development with the focus on user friendly solutions have made ma design, what today represents the company: a competence team with 40 highly qualified, dedicated employees at offices in Kiel, Dresden and Wurzburg. Ma design integrated product development – from strategic ideas until the introduction of the series. MA design is a leading company in the fields of design and software development with a focus on usability GmbH & co.

KG with its headquarters in Kiel. With an own individual process model in effective and efficient customer-specific product, software and service innovations realized any industrial environment that meet highest quality demands. Trustful cooperation the phases iterates through with the customer in the course of the project an iterative analysis, concept, implementation and testing, always with the aim of ensuring clarity and simplicity of the results. founded in 1985 by Michael Arpe, ma design by the industrial design has evolved to the innovative service provider for research and product development. In the 28-year history of the company solid expertise partnerships have become on a variety of projects. MA design today is a sought-after partner of medium-sized companies and international corporations in various industries. Through interdisciplinary work, realistic vision and entrepreneurial vision, many of these customers have become convinced long term customers.

The popular cooking show on VOX was rotated in the showroom in Hamburg. The Redwell infrared heating systems have made themselves a name in recent years not only in Germany. So it is not surprising that the media increasingly to take note of the infrared heater and back reports about this type of heating in the focus on the consumer. Hobby chef Christian Ohle, who together with his wife Katja is owner of the company Redwell Germany (North) and main dealers for Redwell infrared heating systems in the German postal code area 0-5, has the perfect dinner a few weeks ago in the popular German cooking show”took part on VOX and emerged as a winner of mid-week of cooking. So, the finale was filmed for this reason in the showroom in Hamburg at the end of cooking week of the perfect dinner. To watch the broadcast at VOX was the 03.09.2010.

The advantage of infrared heaters while conventional radiators heat only the room air, and promote so that dust and draughts, infrared heaters heat the masonry or the surfaces of objects. The walls Save the heat much longer than the air and return them in the living room. Moisture on the walls is thus excluded and eliminates also the dispersion of bacteria and house dust. The Redwell heating ensures optimum wellness feeling heat with minimal expenditure of energy. An alternative to the increasingly sharp calculator, as well as sophisticated and forward-looking consumer access. Conventional heaters are overrun, the fuels that will be even more expensive in the future. Heating systems, which produce optimum heat with a minimum of energy are needed. Thanks to sophisticated technology, the Redwell is at the absolute top energy saving heaters infrared heating. The Redwell Germany (North) company based in Hamburg, Germany is now one of more than 400 satisfied homeowners in the German postal code area 0-5, that heat solely with the Redwell system. Almost 10,000 units were sold by the company in recent years.

The social network Facebook, which has about 15 million members in German-speaking countries alone is currently as the main channel. The importance of social media for the talent is, however, excluded from this discussion or included part indifferent relationship management (TRM). While for professionals, it is indisputable that the impersonal mass communication of personal marketing can be not the drug of choice, in many places still appropriate solutions be sought to keep pools across the social Web in contact with candidates from usually laboriously built up talent. 88 percent of the study participants looking for talent but digital communication and information. However, only 23 percent of them for HR managers would activate their profile information in social networks such as Facebook or studiVZ.

So social networks prove to be largely not suitable to operate effective talent binding. Credit: Howard Schultz-2011. Candidates to an exclusive talent community show clearly open offer that 64 percent would use. Candidates in addition to job offers in particular matching simplified networking, ongoing news from the company, as well as invitations to events promise to participate. Also in the classic headhunting has been recognised long ago the benefits of social media offerings, to sift the profiles of potential candidates in networks like XING or LinkedIn, which now own user features for recruiters, have established. However, experts see the role of Web-based recruiting quite realistic. No online service has the experience and also the instruments of a personnel consultant to find a suitable new employees. Where networks on the mere ground trust and hope for the needle in the haystack, recruitment relies on comprehensive own databases, allows the candidate looking for a wide variety of criteria and therefore very often only targeted very few actually suitable candidates for a specific position identified”white Udo Nadolski, Managing Director of the consulting firm specialized in technical recruitment and outsourcing services Harvey Nash in Dusseldorf.

This finally different soft factors of possible candidates would apart from curriculum vitae and previous qualifications are recognized and valued, team, conflict and criticism, discipline and appreciation, motivation or ability to communicate. We can now even not a Web profile verify themselves, but only in the personal interview and with the required portion flair and experience. Also the consultant as opposed to an online service can afford the often decisive persuasion, which is today often necessary to attract a candidate ever for a change to the new job”, so Nadolski. Editing plain text ONLINE on the Hamdan 27 53127 Bonn E-Mail:

The nationwide active power distributor offers recently optimally Grun Charity rates. “Many dealer use this electricity tariffs in the distribution successfully” farm-based energy distributor HFO energy GmbH markets the electricity tariffs of the provider optimally Grun Charity for some time. Green energy, green offers many interesting details of tariff optimally. HFO energy achieved high number of orders with its dealers nationwide. “We are pleased that we are optimally marketing Grun Charity may.” The trade tariffs are the fairest in the German energy market”reports HFO energy managing director Alexander Albert. An important advantage, the optimal Grun Charity is tariffs, that through price guarantees of up to 12 months also the currently pending eco taxes (EEG release) fully compensated! “A so extensive price certainty is rare in the German energy market for this reason some of our dealer utilize almost exclusively the Grun Charity rates in sales” informs Alexander Albert of HFO energy.

Factor: product volume the lesser-known LMN analysis shows which volume has a product of the dimensions here. The LMN analysis, as follows: high-volume products = L products, products M = medium products and niedrigvolumige products = N products as for example the purchase of corrugated cardboard boxes with Asian origin with high value (A article) and constant regular requirement (X product) would be suitable at first glance. Because it is due to the high volume of L product, would inevitably excessive freight costs offsetting any price advantage. Factor: product complexity value analysis divided a product into its individual parts on and can determine the value and a possible complexity items. An analysis of the complexity of the products these products or their component parts is determined, how complex or simple are to be made. When in a country or from a vendor produced fairly simple bulk, a reference to a complex product represents a significant risk. For a value interesting and simple products (commodities), the international reference is no qualitatsmassiges and supply technical risk, because you relatively quickly and without any problems could switch back to your previous supplier. Factor: total product costs often are at a cost consideration only the price and may be considered the cargo.

To find out the actual total cost for a product with international provenance, a TOCO analysis is advisable (= total cost of ownership). Example: at the international reference devices, they should be carried a detailed overall cost when compared to the domestic relation. Even the travel costs for the buyers and even the travel costs of the supplier for later repairs should include in this context into consideration. Factor: quality assurance To the identification and securing of the qualities you the following steps necessary: obtaining a supplier information, carrying out visits to supplier and supplier evaluations and audits, verification of product specifications, certificates of analysis, requirement of certificates of origin and drawings. Without a proper shopping training, shopping advice, or customized in-house seminars for the inexperienced buyers or companies in terms of global sourcing can be committed many serious and expensive mistakes in establishing the international procurement, in particular in the choice of suitable products and fuse the qualities”so continue to Hans-Christian Seidel CSEI-consulting, which immediately pick up any savings.

An opinion on the “exploding Wunderbaumchen” the assessment and opinion about the economic impact of company China on that applicable to sheathing, we need to West Germany and the global economy embossing a look at first some statistical relationship principles: The surface of China’s approximately 10 million km2 (has the Federal Republic of Germany) and is covered by 1.3 billion people (16 of the Federal Republic of Germany). The growth of GDP was still 8.7%, which represents the 7 times in contrast to the Federal Republic of Germany. But despite a per head gross domestic product $ 3.719 China however remains the largest emerging market with huge regional differences in economic development. The accession of the people’s Republic to the World Trade Organization (WTO) 2001 includes not only a commitment of China, and the WTO members to the reintegration of the big country in the world economic system, but is a clear signal of the opening of their country and a confirmation for the entire world to the Chinese public “Reform and opening”, which the country operates now more than 30 years, to the development of the Socialist market economy of Chinese characteristics “to consolidate. Yet still, China faces enormous tasks which have to be solved. How can agriculture 400 million people live, which accounts for only 11 per cent of GDP? So how can you survive with 50 USD per month? Here we are at the actual issue: China’s innovation policy. Extrapolating despite deficit cooperation between science and industry with a chase of Chinese research cluster”, because even China’s leaders recognize these structural deficits.

China has all the instruments to create a cheap and dangerous for competitors environment in principle. Yet it manages to expand China up to now not yet these structures and capacity of development so that international demand innovations arise. This abroad and thus also the FRG is clear in the competitive advantage, because in these countries the vocational and tertiary education as well as the transfer of research results into the economy is significantly better and safer pronounced.

The traditional department store celebrated a special anniversary Wurzburg with colourful programme, June 28, 2012. For six decades, the Wurzburg have a goal when it comes to articles for daily use: the Department store Woolworth, know most of them already since childhood. Employees celebrated this milestone on Tuesday, 26 June, throughout the day in the Kaiserstrasse together with the customers. While it has been stained from 9: 00 could paint the entire window front with finger paint young and old. The Wurzburg department store belongs to the special branches of Woolworths: on June 26, 1952, the traditional brand in the city centre has opened and belongs to the oldest of the 204 sites. With an area of 2,250 square metres over two floors, it also has an average sales area; the Department stores, between 1,000 and 2,000 square meters are typically large. The 60th anniversary in Wurzburg for us is very special and for those who already work at Woolworth. not of course.

Maintaining the branch here in the Imperial road was not always safe. Therefore we are pleased all the more on the good customer support and the positive development of the whole company. It is not only customers, but also jobs”, says Branch Manager Erik Albrecht. The 36-year old has since 1996 at Woolworth. With the new launch in July 2010 the company has aligned itself clear: Woolworth may refer to 6,000 items in the lower and middle price segment.

Brands like Playmobil and LEGO as well as high-quality private label is the customer. Promotional and seasonal products are offered at very low prices. 300 articles are even permanently low. The claim: Woolworth cheap department store since 1879! The concept: Department store competence and still unbeatable prices. On the occasion of the Jubilee, all customers could paint the entire window front of the Woolworth department store with colors on Tuesday. Around the motif theme 60 years”, Woolworth was decorated with images and slogans. All images and artists were photographed and vote on the Facebook page provided by Woolworth. There can be voted to the 15th of July for the participants and their motives. The first three places will be awarded with goods vouchers worth 150, 100 and 50 euro. The anniversary action with finger paint, organized by agency type communication GmbH in Koblenz was a resounding success. The high level of participation and positive feedback was nice to us. “Everyone, young and old, enjoyed it overall a great day.”, as Frank recently, Managing Director of artKOM, and Ruben Schmitz, Marketing Director of Woolworth GmbH agree. They also urge all to participate in the vote on Facebook. Woolworths: The Woolworth GmbH with seat in the Unna in Westphalia is one of the most important buying House brand in Germany. With a diverse and modern range of household and toys on drugstore and gift items and clothing is the company an attractive price-performance ratio. Franklin Winfield Woolworth in 1879 founded the brand in the U.S. State of Pennsylvania. To art communications GmbH: Since 1998 the Agency for brand communication of strategy consultant and creative ideas. From messages they create brand experiences and position their customers in the market. It is this cross-platform communicates. The communication maintained among B2B / B2C – global leader, medium-sized businesses, and colleges/universities in the field of brand communication.

Medium-sized businesses in transition challenges for CEOs In the run-up to the first CEO Summit said what problems still on the German companies come to Professor Dr. Jorg Freiling with marcus evans (Europe) limited about what really constitutes the middle class, and what opportunities are available here. What does SME mean? The middle class has many faces, but you can not applicable to capture the characteristics of this company alone according to holding size. Rather, there are qualitative criteria that compared with large companies and global make up the difference and advantages of the middle class players: large farms, which are often involved in the international capital markets, a governance structure can be found mostly with managers who are constantly under short-term pressure by supervisory bodies and the assessment of the financial markets. Poor quarterly figures immediately accompanied by the concern for the contract extension. In the middle-class ownership and management, however, coincide.

For far-sighted and long-term entrepreneurship are there real games rooms. Task focus and personnel structure in the comparison are much more transparent structured medium-sized companies. The relations of employees with each other but also to the leadership are usually personalized, the entrepreneur knows his staff. This is a totally different operating climate, the procedures are becoming a total, which facilitates the coordination and communication. As medium-sized businesses are often family run, a strong substantive cohesion and stronger commitment of employees not infrequently is, if base and tip work harmoniously together. Large and complex enterprises both coordination and motivation benefits, you must use persists.

Last but not least, medium-sized and large companies on the type of task structure differ. While you globally exploit their efficiency and experience player through Division of labor and specialization, medium-sized companies have more flexible and more generally acting employees.