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Whether to sell something, to close a deal or to tell the person who brings you a wing walk with you, is a response that causes sweating, dry mouth, butterflies in the stomach. I refer, of course, the word NO. No matter what business you have, you always have to deal with this little word, which is surely tops your list of “words that did not like, if anything be” death “or” taxes “Dealing with a NO is complicated . Each negative means a lost sale, a business closed, a registration is not made or not “whatever you do.” Receive a NO means time and money that do not produce any results. It means frustration, disappointment and start again. A sufficient number of us can make you decide that your business is a Mucker and it’s best to return to work or marry money. However, looking from another point of view, NO is a great favor. Everyone is afraid of the NO, but I have him more afraid of another phrase: “Let me think.” Sure! Think about it …

A week, month or year. In all that time you’ll have to keep thinking about that client. Call or write to not forget. And above all, still hoping that sale. Perhaps check out Ben Horowitz for more information. Do not be afraid to NO. Be thankful.

A NO, seen with a different attitude, has several advantages: No need to spend resources A “maybe” you leave the door open to continue trying. If you really want to give good service, you should contact the customer. That takes away time from doing other more productive things. NO may mean a lost sale, but it also means freedom. “It helps to improve If a customer says no, I assume that you’ll wonder why. A definite NO reason for it and I used to do things better and earn more. A “maybe” does not tell you anything. “Do not get frustrated, at least not me. Someone who just says NO!, Leaves me ready to do other things. I spend not thinking about how to convince or try to change a “maybe.” NO can make you feel a little bad, but I do not have to think about it. Not knowing is worse than NO. As the song says “… To all tell them so, but do not tell time, so you told me, that’s why I live suffering.” And do not you, but I do not like to grieve. It is valuable information. When your business starts to grow, you’ll have on hand a conversion rate. 100, you buy 8. So you know how many need to sell to earn the money you want. So do not be afraid with a NO. Use it to your advantage. All successful companies do and, in fact, are even happy to have their data updated. Let others frustrated. You takes advantage.