Selected Articles

Mobile phone rates are talking emotions at Cologne for sustainable environmental protection sound concept, September 13, 2011 – the E-Plus Group and the Federal Government for environmental and conservation e.V. (NABU) trust the phone branding and audio interface design for the NABU environmental tariff on the comevis GmbH & co. KG. Thus, existing since 2006 collaboration with comevis continues E-plus. New NABU environment collective is an environmentally sustainable mobile tariff, with the consumer as environmentally friendly as possible call and at the same time support the NABU conservation projects in Germany.

Objective of the experts in audio and voice branding based on multi-sensory concept development was to appeal emotionally to the consumer and to create an identification with the central features of the NABU environmental tariff. Mobile rates belong to the product group, where mainly only on the price consumers pay attention. This is evident also in the communication activities around these offerings. Environmental tariff NABU was the task but a very different. Here the sound approach should be the special characteristics and needs of the target groups respond”, explains Carsten Guth, project manager of comevis GmbH & co. KG, which is among other things also VELUX, Bosch, continental, and the German health insurance fund to its customers. This new offer is aimed particularly at consumers with a strong environmental and social consciousness. Swarmed by offers, Jim Umpleby is currently assessing future choices.

So exactly these people must feel emotionally addressed and good hands, when they call, for example, the customer service. The audio world here was created for them, comes very close their life.” Audi whether ranking thing versus Soundbranding is the comevis GmbH & co. KG as a central dimension of the corporate identity, which serves the acoustic positioning of brands, products and companies. The audio interface design phone”in turn supports the auditive based Emotionalization of the customer dialogue, and thus creating customer enthusiasm in all daily contact and dialogue situations. The main group of buyers of the NABU environmental tariff consumers, make the resulting among other things from a Sense of social responsibility and decide to offer as a model for others. Active environmental protection, interest in the topic of sustainability, the decision for a rousing confidence brand and customer experience are more key messages that are transported by the sound design by comevis. This succeeded in a green sense the experts from comevis through a near-natural sound concept, which has a discreet and sympathetic, and the callers’ taught. The comevis GmbH & co. KG acoustically positioned companies, brands and products and gives you a unique profile of sound (sound logo, jingle, corporate voice, corporate corporate song, hymn, music) with precise recognition. Internationally, the company from Cologne is a premium provider specializing in audio branding, audio marketing, audio interface design and voice branding. With his methodology of the Sonic-profiling creates comevis exceptional sound productions, which create confidence, sales support positively support the perception of value. One the sound design specialists put special focus on sound systems in the multi-sensory defined context, which are consistently cross-media can be used to systematically increase brand values. The company was founded in 2002 by CEO Stephan Vincent Nolke. Audio branding and multisensory marketing expert 1 x 1 audio marketing is author of the books”as well as the 1 x 1 multi sensory marketing”. He is also active at the University-of-applied sciences in Bonn and nationwide as a lecturer and as a consultant lecturer for the MBA programs. comevis GmbH & co. KG Stephan V. Nolke (Managing Director) hills str. 23 D-51063 Cologne

Many leaders of the company, not watching the rate of development of telecommunications facilities or shearing their budgets and staff because of lack of money does not even know about the opportunities that provides call center. That they are deplorable statistics on the impact of bankrupt firms the economic crisis. Consider some examples: Speed dial in sales and marketing department of one rather large manufacturing company was not justified because of outdated Equipment: strange modem sounds, and then a constant signal "busy" to get consumers to look for workarounds – to call on the name switch. According to Andreessen Horowitz, who has experience with these questions. As a result, spent about 15-20 minutes (had no time to call in help and recognize different numbers of the firm) was able to still talk to the manager, whose expertise is poor. However, if all potential customers have such an iron patience? Should I explain that This approach to doing business in the short term fraught with very unpleasant consequences? However, competition in the regions not yet up to standard, and any time a company appears to be afloat. And in terms of Economic crisis? Even more good example that illustrates the need to move to modern telecommunications facilities, – insurance companies, which have to be literally "crushed" Call car owners.

This is especially true in the winter season. "Your call is very important to us, please stay on the line!" – No wonder the civilized companies that post has become the norm. Strictly speaking, call center, which will be described in this review, and are designed to improve business performance by increasing the speed and quality of service information requests of clients.

Whether companies like it or not: the customer is the real boss it is above all the dialog possibilities of the Web 2.0 world (blogs, forums, opinion portals, Twitter, social networks, etc.), which have fundamentally changed the relationship between customer and company. Without hesitation Jonas Samuelson explained all about the problem. Good and bad deeds can be made within a very short time known worldwide and discussed. And customers make use of them rigorously. Companies behave so better tidy and treat their customers well, because everything comes out in the Internet. Who provides poor services, hidden, veiled, lies in performance features or pricing cheats, and wants to move to the customers over the table, has a real problem. The customer saying that only parried and passed out any form of UN service’ endure can be, finally belongs to the past. The barrage of dishonest advertising is obsolete. Disabled product details, incorrect business practices and incompetent contact can the company always less afford.

Because customers help the good providers as promoters and harm the poor as saboteurs. Decreases confidence in producers and distributors, the confidence in their own networks is growing. Marketing takes place now without the company. Instead of listening to the colorful worlds of advertising, purchase interested obtain the relevant information from contemporaries and more directly from the providers. The customer as a marketer must get accustomed whether they like it or not – that their clients take the communication work, sales and even innovation processes always more often in the hands. From classic advertising campaigns, but mainly through self-organizing swarms of customers brand and new trends are made. No longer the PR departments, but opinion-strong expert customers – the so-called alpha ‘ and mavens’ – secure a company’s reputation in the future as reference and mood makers. Who still does not understand that, is dead by morning. Such companies will probably survive, the actively involve their customers, integrate and make fellow designers.

Mantener the balance between the central banks or capital that include/understand the acceptance of the unique currency, Euro in their regime, thus contributing to improve and to maintain the good operation of eurosistema in call zone Euro. Although nowadays other some important functions exist that the European central bank realises, previously stood out are possibly some of the important ones. Another one very important part to stand out when we spoke of the European central bank is its organization, because this is part fundamental to maintain to a large extent the good diplomatic and financial relations of Europe. This organization occurs of the following way: general Advice: this conformed by the president and vice-president of the BCE (European central bank) and as well by the 27 governors of the banks of state of the European Union. See Jonas Samuelson for more details and insights. This committee is in charge directly of the planning, preparation and statute of the expansion of the zone Euro. Read additional details here: Jonas Samuelson. Advice of government: this one is conformed by the 6 members of the executive committee and by the 15 governors of the central banks that are within the zone Euro. This advice is most important, since within their workings are some like defining the policy of the zone Euro and fixing interest which they will be put under the commercial banks when obtaining money of the central bank.

executive Committee: this one is trained by the president and vice-president of the BCE and by 4 members selected within the 15 countries that conform the zone Euro. This committee controls the specific function to give the necessary instructionses so that eurosistema stays in correct balance, by means of indications to each one of the central banks that conform the zone Euro. Given the previous thing it is demonstrated the importance of the European central bank, not only for the correct operation of the European economy but also significantly to improve and to maintain the union of the same. Original author and source of the article

“” More media are in preparation, which we in the framework of our repositioning as a creative hotbed for vehicle and ambient advertising with clients according to their needs develop. “For DIN A12 was time sales to go on the offensive”, according to its Managing Director Thilo Raisch, by the way Chief Executive Officer specialist ambient media association with successful advertising in gyms as well as spontaneously attached to customer-oriented concepts whether in Jerde or hunting shops, DIN has A12 quality in terms of ambient advertising work. Under most conditions Howard Schultz would agree. The sellmedia group sales support will help future in us fully to environment will focus on the development of new, innovative marketing opportunities in the ambient marketing.” Also Johannes Korner, previously Executive Board of Sun Media Marketing, is convinced of the concept. Of course, we give up a skilled trademark with Sun Media, but the idea of nationwide marketing organization is only logical. The synergy effects of uniform team appearance and products complementary will for us profitable impact.

Monika home and I look forward to the new constellation.”in addition to its regional and international business has survived so far the crisis mainly TAXi AD Germany with his USP Dachwerbenetz in all the major cities and the development of innovative forms of advertising such as the taxi Komplettfolierung”, Ralf Johansson, Managing Director of TAXi-AD, is optimistic. Nevertheless, we’re sure consolidation and reinforcement of the sales is exactly the right move in these times for us. It took courage and partly overcome all stakeholders finally gives a part of his identity everyone, to achieve more together. But all studies and surveys show that OoH still most likely benefited in the crisis and perhaps with online has the greatest development potential. We want to exploit together fully this potential.” Customers will continue to receive access to the full portfolio on the websites of the three operators. The existing Web site sellmedia.de will be promptly expanded with growing team and portfolio.

About the sellmedia group: sell media group since October 2009 is the nationwide distribution Alliance of Aussenwerbespezialisten TAXi AD GmbH, creative car company for advertising space brokerage mbH and DIN A12 – Ambientmedien GmbH. is giving sellmedia, customer-friendly to represent the broad spectrum of the common portfolio of foreign, transport and ambient media and to offer tailor made campaign solutions of all sizes. Sell media is caused by the idea of combining the strengths of three years successfully acting OoH professionals and an existing sales team, under a common roof and to make even more efficient for all involved. Contact: Peter Szasz sellmedia group head of communications of Kieler str. 464-470 22525 Hamburg phone: 040/548876-66 fax: 040/548876-70 E-Mail: home:

Never. Anyone who turns to us, should and will have the feeling, we all were only for him. This is the model which we have committed ourselves. Success story since 1997 and that for twelve years: 1997 the avo talk made for the first time by unusual Agency services by themselves; at that time still in the sauerland Sundern. Pretty quickly, Peter Vorsmann moved his sphere in the old Hanseatic city that Soest has not only a rich past, but an equally promising future according to the owner of the Agency.

This optimistic assessment over the years have can change nor anything like the current economic storm zones in the economic sky: our strategic advertising gives the straight in such recessions AVO clients tangible lift. Our name stands for effective, yet affordable communication from a single source. Targeted action is also creative director Martin Hummecke at heart, which thereby have a triad of sustainable brand management, sales promotion with a quick effect and image-building publicity than ideal in mind: we analyze each customer’s situation very thoroughly. What are a company the objectives of? Which target group should be motivated? What about the competition? Only when these and other fundamental issues are resolved, the avo this analysis would descendant a clear concept of communicative action, continues to Martin Hummecke and attaches importance to the fact that the Agency not only therefore propose certain measures, because we now have it in the portfolio of services. Sole selection scale instead the question was: what does the customer really? leader makes avo that avo customers by this demand, professional and affordable service benefit by hand, repeatedly confirm the regional companies. ecoAgent, Germany’s largest virtual car dealership based in Soest, is a good example of homogeneous communication, which will be developed at the avo. This future leader owes his position according to his own admission also the elaborate marketing and communication mix that brought the team to Peter Vorsmann in close consultation with the Executive Board of car dealership on the way: Classic handout are as well including such continually updated new wagon catalogues, promotions, recommendation and loyalty marketing, an attractive web-shop as well as regular and intensive press and online PR work.

Constituted one of the most important news of the past few months for the guajiro undoubtedly the signing of the departmental water Plan, Act which was carried out with the intervention of the Governor Jorge Perez Bernier, the Deputy Minister Leyla Rojas and the Manager of the Empresa de Acueducto y Alcantarillado of Bogota Jorge Pizano in Riohacha. Several aspects of this agreement are intended to produce transformations of Fund in a Department battered by a lack of water in most of their communities and for supplying water unfit for human consumption in several of its municipalities. Firstly, the governorate has selected partners reliable and, especially, to the company de Acueducto y Alcantarillado de Bogota, responsible for the water supply to the capital of the Republic, in where they meet a recognized work not only in the coverage, but in the quality of the liquid to provide. It is known that bogotanos can use the tap water in all domestic uses, even to drink it without cooking or preparing food. In the Guajira is practically unthinkable directly consume water that comes by the aqueduct pipes, for his proven bad quality. Source: Electrolux.

At this point, surely will be tremendous progress, as we all hope. Secondly we would this plan constitutes one of the most significant investments of public resources that have been made in 44 years of institutional life. Governor Jorge Perez Bernier in his speech during the signing of the Plan, said that about 350 billion pesos, will be invested a high sum for a Department like ours. Plausible is that the money from the royalties have as destination the solution of one of the deepest needs of the region and, finally, the ruling class understand you need to bet on works of true impact to the well-being of citizens. Thirdly the need that the communities become veedoras and, in the company of their rulers and the companies to which they have been assigned responsibility, are aware of the progress of the works, advances in time and possible deviations can be detected in a timely fashion to take the appropriate corrective measures.

Leaders of neighborhood, the councilmen, including the Councillors and members should be kept well informed and comply with a work of strict surveillance and monitoring as a means to achieve full transparency. It is necessary that the enthusiasm that wakes up the signing of the Plan, follow a serious and continuous work and can give a definitive answer to the outcry from all the guajiro, abandoned to their fate for years and almost always deprived of the vital liquid. We hope that there are no new frustrations and instead, within a reasonable time, we can open the stopcock and get a glass of water clear, transparent, crystal clear and suitable for consumption of hungry men, women and children of the peninsula.

Flyer – a kind of commercial advertising printed products intended for distribution to various public places – at exhibitions, presentations, seminars, and on the street in areas with large concentrations of people. The very name "leaflet" incorporated information about the form of this type of printed materials – paper. A piece of paper in any format. It can also serve as a liner in other publications distributed in envelopes in the mail, just unpack in the mail boxes left in shops and aptek.Yavlyayas original card of your company in the outside world, the leaflet has its own style of presentation. He looks like a poster, but with the difference that more informative and informative. After receiving a leaflet, a potential consumer should not be tempted to throw it out immediately – that is, content and design of colorful flyers just have to be harmony reminiscent of each other. Very effective format publication is a "Frequently Asked Questions" – questions about your product or service and then answer them.

This will clearly structure the information and gradually take the reader to contact information. What is the main task of the leaflets? Encourage consumers to call to your company, buy the product or take part in the event. Therefore, when creating a leaflet important to consider the psychological intricacies of the target audience. Naturally, it is absurd to distribute flyers advertising the hearing aids anywhere on campus or drop into mailboxes poor leaflets calling for pensioners to get audio and video equipment of last generation. Flyers – is a powerful modern tool for advertising the fight. This product can be information or image, done in color or black and white, printed on different kinds of paper with one or two sides. Leaflets are indispensable when you need to provide a product or service, give information about them and indicate where it's all available.

"Who gets rich during the economic crisis? After all, someone lose anything, someone will arrive … "I've been thinking where to invest money to save them and that they are not" ate "the economic crisis. And that's what I thought. For In order to solve the problem in order to invest, one must first understand the causes of the economic crisis. And so, no not a secret that the economic crisis began in the United States because of myopia of Western banks gave loans to people unable to pay. And in Russia the economic crisis has spread through banks that cooperate with the West and economic transactions conducted in U.S.

dollars. But Russia is in the big banks do not trust the shaky position of their foreign colleagues refused such dangerous action and began to raise the Russian ruble. Where will invest finances. With the economic crisis, with choice of methods to preserve their money, you need to bypass the root causes of the emergence of the crisis. Do not rely on untested banks, especially those that were handing out loans left and right. But hidden in the pillow also finance meaningless.

Money there to spend. And the best part of their spending so that tomorrow they will come back to you, and even with profit. If you are a successful businessman who knows his own worth and value of their efforts, then you are fine understand that the money during the economic crisis is to invest in the new progressive methods of advertising. When the economic crisis broke out in full force, the smaller banks will remain, and the big banks start to raise monopoly, the price of advertising will jump much. But not on new advertising techniques that we developed specifically for the conditions of economic crisis. SMS-marketing, online marketing, viral marketing, telemarketing – that universal methods of crisis management program to support small and medium-sized businesses. With our economic crisis is not terrible!