The Firm

Posted by Ralf on February 3rd, 2018 — Posted in News

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These issues are all the more important because the Russian market of goods and services grows, there are more and more new proposals, tougher competition, and as a consequence, the increasing demand of consumers to the brand. Based on the ideology of the firm, chosen brand name. It should be easy to remember and reflect potential clients corporate image. Naturally, the brand name should not be copied or similar to names of competitors. On the basis of ideology and name firm selected corporate colors and fonts, and built the company logo. Logo – a graphic image, designed to represent the company. It must be unique, to be able to easily integrate into any context. Text content is developed, first of all – it's a slogan – you can tell, the motto of the company that contains a spectacular and easy to remember the wording of the advertising idea.

Classic or logo font – specific spelling of company name, is based on the fonts. This is the most quartered form the logo, its advantage is the absolute informativeness. Character logo – an image or a sign company that is related to its activity. This is the kind of logos entirely focused on the emotional perception of the firm. Synthetic logo – combines character and enterprise, and writing his name. This is the most complex, but the most effective form of logos, and as focused on the emotional perception of the firm, and at the same time, bears information about it. The company logo, as already mentioned, is the emotional load, which is reflected throughout the company style as a whole.

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