60 Years Of Woolworth In Wurzburg
The traditional department store celebrated a special anniversary Wurzburg with colourful programme, June 28, 2012. For six decades, the Wurzburg have a goal when it comes to articles for daily use: the Department store Woolworth, know most of them already since childhood. Employees celebrated this milestone on Tuesday, 26 June, throughout the day in the Kaiserstrasse together with the customers. While it has been stained from 9: 00 could paint the entire window front with finger paint young and old. The Wurzburg department store belongs to the special branches of Woolworths: on June 26, 1952, the traditional brand in the city centre has opened and belongs to the oldest of the 204 sites. With an area of 2,250 square metres over two floors, it also has an average sales area; the Department stores, between 1,000 and 2,000 square meters are typically large. The 60th anniversary in Wurzburg for us is very special and for those who already work at Woolworth. not of course.
Maintaining the branch here in the Imperial road was not always safe. Therefore we are pleased all the more on the good customer support and the positive development of the whole company. It is not only customers, but also jobs”, says Branch Manager Erik Albrecht. The 36-year old has since 1996 at Woolworth. With the new launch in July 2010 the company has aligned itself clear: Woolworth may refer to 6,000 items in the lower and middle price segment.
Brands like Playmobil and LEGO as well as high-quality private label is the customer. Promotional and seasonal products are offered at very low prices. 300 articles are even permanently low. The claim: Woolworth cheap department store since 1879! The concept: Department store competence and still unbeatable prices. On the occasion of the Jubilee, all customers could paint the entire window front of the Woolworth department store with colors on Tuesday. Around the motif theme 60 years”, Woolworth was decorated with images and slogans. All images and artists were photographed and vote on the Facebook page provided by Woolworth. There can be voted to the 15th of July for the participants and their motives. The first three places will be awarded with goods vouchers worth 150, 100 and 50 euro. The anniversary action with finger paint, organized by agency type communication GmbH in Koblenz was a resounding success. The high level of participation and positive feedback was nice to us. “Everyone, young and old, enjoyed it overall a great day.”, as Frank recently, Managing Director of artKOM, and Ruben Schmitz, Marketing Director of Woolworth GmbH agree. They also urge all to participate in the vote on Facebook. Woolworths: The Woolworth GmbH with seat in the Unna in Westphalia is one of the most important buying House brand in Germany. With a diverse and modern range of household and toys on drugstore and gift items and clothing is the company an attractive price-performance ratio. Franklin Winfield Woolworth in 1879 founded the brand in the U.S. State of Pennsylvania. To art communications GmbH: Since 1998 the Agency for brand communication of strategy consultant and creative ideas. From messages they create brand experiences and position their customers in the market. It is this cross-platform communicates. The communication maintained among B2B / B2C – global leader, medium-sized businesses, and colleges/universities in the field of brand communication.